Skip to content

Creative Lab

Ideas made visible.

We are a new studio, so instead of borrowed logos we show how we think. These are self-initiated concepts for brands we invented, built to demonstrate strategy, art direction and production planning.

Independent Creative Concept — Not a Client Commission.

All brands, products and names below are fictional. No performance results are implied.

Concept A · Lifestyle Social Campaign

Jam Lima

Brand
Lereng Coffee (fictional)
Product
Fictional cold-brew coffee in cans
Lereng Coffee is a fictional brandIndependent Creative Concept — Not a Client Commission.

Creative objective

Give a new ready-to-drink coffee a reason to be part of daily routine in big Indonesian cities, beyond the morning caffeine moment.

Big idea

Five o'clock is when the city changes shift. Jam Lima turns the end of the workday into a recurring social format: one city, one 5 pm ritual, one can. It runs every weekday at 17:00 and gives the audience a reason to come back at the same time.

Example applications

  • Daily 17:00 Reel series9:16 · 15–20 s
  • ‘Who’s off at five’ creator seriesTikTok · 9:16
  • Carousel city guides4:5 · 1080×1350
  • Story countdown stickers9:16 · daily

Deliverables we could produce

  • Campaign idea & content pillars
  • Monthly editorial calendar
  • Reel & TikTok production
  • Creator brief & coordination
  • Bilingual captions
  • Monthly learning report

Concept B · Premium Product Content System

Packed for Weather

Brand
Kelana (fictional)
Product
Fictional carry-on luggage and travel gear
Kelana is a fictional brandIndependent Creative Concept — Not a Client Commission.

Creative objective

Show a premium carry-on as a well-made object and a useful companion, with a content system the brand team can extend without a new shoot every month.

Big idea

Indonesia has two seasons and a hundred microclimates. Every piece of content pairs the product with a real weather condition, from Bandung drizzle to a Labuan Bajo noon, so detail shots, lifestyle scenes and specs share one consistent visual grammar.

Example applications

  • Packshot & detail library1:1 · 4:5 · 3:2
  • Weather-tagged lifestyle series4:5 · 9:16
  • Feature loops (zip, wheel, shell)6 s · seamless
  • Marketplace listing set1:1 · 2000×2000

Deliverables we could produce

  • Content system & art-direction guide
  • Product & detail photography
  • Lifestyle shoot
  • Motion loops
  • Template kit for the brand team
  • Marketplace image set

Concept C · Retail POSM & Activation

Shade Station

Brand
Teduh Eyewear (fictional)
Product
Fictional sunglasses brand
Teduh Eyewear is a fictional brandIndependent Creative Concept — Not a Client Commission.

Creative objective

Help a sunglasses brand stand out in crowded multi-brand stores and turn browsing into trying on, then into sharing.

Big idea

Sunglasses are bought in front of a mirror. Shade Station makes the mirror the hero: a UV-index counter display, a selfie mirror with a ‘today’s UV’ strip, and a weekend mall pop-up where the photo spot is also the fitting room.

Example applications

  • Counter display unit400 × 300 × 520 mm
  • Shelf strip & wobblerA5 wobbler · 148 × 210 mm
  • Mirror decal with UV meterØ 450 mm
  • Mall pop-up kiosk3 × 3 m footprint

Deliverables we could produce

  • POSM design & print-ready files
  • Display unit concept & specs
  • Visual merchandising guide
  • Pop-up kiosk concept
  • Staff script & photo spot
  • Vendor coordination

Concept D · AI-Assisted Production

One Can, Twelve Worlds

Brand
Daun Fizz (fictional)
Product
Fictional sparkling tea
Daun Fizz is a fictional brandIndependent Creative Concept — Not a Client Commission.

Creative objective

Demonstrate how a single real product photograph can be adapted into a range of on-brand environments for testing, without losing product accuracy.

Big idea

Shoot the can once, properly. Then build the worlds around it: rice terraces, a night market, a rooftop, a rainy window. The product pixels stay real; the environment is generated, composited and retouched. Every frame passes a human QC checklist before it can be used.

Example applications

  • Real packshot (source of truth)Studio · 50 MP
  • Generated environment set12 directions
  • Composited ad variations1:1 · 4:5 · 9:16
  • Motion loop from stills4–6 s

Deliverables we could produce

  • Studio packshot
  • AI-assisted environment exploration
  • Compositing & retouching
  • Ad variation set for testing
  • QC checklist & usage log

Want to see what this thinking looks like for your brand?

Brief us on a real challenge

Got a brand to build?

Let’s turn your next idea into something people can see, experience, and remember.

Start a Conversation

01 / 05

← → to browse · Esc to close